Color use guidelines
Care should be taken to match and apply the color specifications accurately and consistently.
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Schlumberger blue (Pantone 280)
Wherever possible, the Schlumberger logotype should appear in its primary color – Schlumberger blue (Pantone 280).
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download for print (883KB) |
Schlumberger black (Pantone black)
Where the logotype cannot be reproduced in Schlumberger blue it should be reproduced in 100% solid black.
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download for print (805KB) |
Minimum area of isolation
Minimum area of isolation The Schlumberger logotype should always be surrounded by a predetermined area of clear space, known as the area of isolation. This ensures that the logotype will not be overpowered by other visual elements.
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The area of isolation is calculated by placing a margin of clear space around the logotype that is equivalent to the height of the lowercase letter u in the Schlumberger logotype.
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The area of isolation should be increased wherever possible, and no graphic or typographic elements can be placed within it.
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General use rules
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Always tone down complex or patterned backgrounds.
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On dark toned backgrounds use the white logotype.
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Always use the body copy font.
Do not insert the logotype when setting text.
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Incorrect use of logo
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Do not tilt or skew the logotype.
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Do not reproduce the logotype in any other typeface.
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Do not reproduce the logotype in an unauthorized color.
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Do not reproduce the logotype in an outline typeface.
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Do not place text or graphics within the area of isolation.
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Do not re-space the lettering on any version of the logotype.
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Do not crop or break up the logotype.
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