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environmental safeguards. </description><pubDate>Wed, 25 Feb 2026 12:09:00 Z</pubDate></item><item><guid isPermaLink="false">{459BB7E7-2FFC-4BBD-81B5-9B65A5275F32}</guid><link>https://www.slb.com/insights/using-behavioral-science-to-unlock-ai-for-industrial-sectors</link><title>Using behavioral science to unlock AI for industrial sectors</title><description>Behavioral science plays a crucial role in accelerating AI uptake and ensuring effective implementation</description><pubDate>Wed, 18 Feb 2026 12:36:00 Z</pubDate></item><item><guid isPermaLink="false">{1E90B388-EC29-4C67-A4DB-3422AE7D9E7B}</guid><link>https://www.slb.com/insights/7-essential-data-practices-for-ai-implementation-in-o-and-g</link><title>7 essential data practices for AI implementation in O&amp;G</title><description>In oil and gas, a robust data foundation is essential for deploying AI safely, compliantly, and at scale.</description><pubDate>Fri, 16 Jan 2026 10:36:00 Z</pubDate></item><item><guid 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isPermaLink="false">{69312658-831A-49F2-858A-017CED33F4A5}</guid><link>https://www.slb.com/insights/why-governments-are-adopting-holistic-geothermal-strategies</link><title>Why governments are adopting holistic geothermal strategies</title><description>Capturing the full potential of geothermal energy requires nations to embrace a holistic development approach.</description><pubDate>Fri, 05 Dec 2025 09:50:00 Z</pubDate></item><item><guid isPermaLink="false">{AA314930-A59B-4635-8FB5-7B8B73A9CAEC}</guid><link>https://www.slb.com/insights/what-will-it-take-to-scale-ai-in-africas-o-and-g-sector</link><title>What will it take to scale AI in Africa’s O&amp;G sector?</title><description>AI can unlock tremendous value in Africa’s oil and gas sector, but several challenges are hindering adoption.</description><pubDate>Fri, 14 Nov 2025 13:00:00 Z</pubDate></item><item><guid 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isPermaLink="false">{C7829D45-8A7D-4332-A38B-AB8CB0C92727}</guid><link>https://www.slb.com/insights/how-can-digital-infrastructure-and-smarter-policy-power-the-ai-age</link><title>How can digital infrastructure and smarter policy power the AI age?</title><description>Given AI, we must rely on modular design, decarbonized energy, and policy-aligned acceleration strategies.</description><pubDate>Wed, 24 Sep 2025 13:34:00 Z</pubDate></item><item><guid isPermaLink="false">{43D960DF-C25E-4FF3-8D6D-361476CDE36F}</guid><link>https://www.slb.com/insights/how-subsurface-modeling-leads-to-more-responsible-lithium</link><title>How subsurface modeling leads to more responsible lithium</title><description>Do you know the role that integrated subsurface modeling plays in fully optimizing today’s lithium production?</description><pubDate>Fri, 12 Sep 2025 13:14:00 Z</pubDate></item><item><guid 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It’s about how capital is deployed.</description><pubDate>Mon, 02 Jun 2025 16:09:00 Z</pubDate></item><item><guid isPermaLink="false">{2E4CD221-2B00-4C41-824F-E72D17ED3202}</guid><link>https://www.slb.com/insights/transforming-circularity-goals-into-practical-actions</link><title>Transforming circularity goals into practical actions</title><description>If a circular economy is so good for business, why aren’t more large industry players making the switch?</description><pubDate>Tue, 13 May 2025 09:10:00 Z</pubDate></item><item><guid isPermaLink="false">{54FCBB31-CC36-42F3-85D6-0E5AA75D4F2F}</guid><link>https://www.slb.com/insights/diving-into-physics-informed-ai-with-geminus</link><title>Diving into physics-informed AI with Geminus</title><description>Alex Gorodetsky, Chief AI Scientist at Geminus, answers your biggest questions about the potential of PI-AI.</description><pubDate>Fri, 02 May 2025 14:46:00 Z</pubDate></item><item><guid isPermaLink="false">{F4A2B917-D2D4-42B9-86E1-268D3527D496}</guid><link>https://www.slb.com/insights/why-you-need-quantitative-risk-analysis-to-store-carbon-effectively</link><title>Why you need quantitative risk analysis to store carbon</title><description>When it comes to carbon storage, there’s no single “best” model for simulating a single "best” result.</description><pubDate>Fri, 11 Apr 2025 14:17:00 Z</pubDate></item><item><guid isPermaLink="false">{A541D860-A364-43BD-B7B6-9D6D0E90AED1}</guid><link>https://www.slb.com/insights/how-a-digitally-integrated-process-accelerates-and-maximizes-lithium-production</link><title>Digitally integrated processes accelerate lithium production</title><description>What’s the latest proven approach for transforming how you maintain and optimize lithium brine production?</description><pubDate>Fri, 04 Apr 2025 20:32:00 Z</pubDate></item><item><guid isPermaLink="false">{DD338415-5F37-48FC-90B6-22FFD35996FC}</guid><link>https://www.slb.com/insights/mitigating-the-ai-driven-risks-of-autonomous-operations-in-oil-and-gas</link><title>Mitigating the AI-driven risks of autonomy in oil and gas</title><description>The oil and gas industry stands to gain a lot from AI, so long as it clearly understands the risks involved.</description><pubDate>Thu, 20 Mar 2025 09:32:00 Z</pubDate></item><item><guid isPermaLink="false">{E0720273-94CB-4B41-8E73-A670EAA2D859}</guid><link>https://www.slb.com/insights/all-paths-to-net-zero-require-industrial-decarbonization</link><title>All paths to net zero require industrial decarbonization</title><description>If we want industrial decarbonization to become a reality sooner, we need to join forces in tackling it.</description><pubDate>Tue, 04 Mar 2025 10:50:00 Z</pubDate></item><item><guid isPermaLink="false">{1623FFF8-0D8F-493D-B967-BEEC29960F02}</guid><link>https://www.slb.com/insights/tailoring-large-language-models-for-specific-energy-domains</link><title>Tailoring large language models for specific energy domains</title><description>How do you choose the right LLM for your use case and enhance it with your specialized expertise?</description><pubDate>Tue, 18 Feb 2025 09:36:00 Z</pubDate></item><item><guid isPermaLink="false">{69D7A7EF-CF74-4CDB-95FD-F8CE929F6FDF}</guid><link>https://www.slb.com/insights/a-scientific-approach-to-evaluating-carbon-storage-sites</link><title>A scientific approach to evaluating carbon storage sites</title><description>To reduce your GHG emissions, you must modernize how you screen, rank, and select your carbon storage sites.</description><pubDate>Tue, 21 Jan 2025 09:40:00 Z</pubDate></item><item><guid isPermaLink="false">{7D5A252E-6700-4EB7-8491-3F0B21957F08}</guid><link>https://www.slb.com/insights/why-you-should-measure-your-products-carbon-footprint</link><title>Why you should measure your product’s carbon footprint</title><description>It’s never been more important to assess the emissions contributed by each step in your products’ life cycles.</description><pubDate>Thu, 19 Dec 2024 09:46:00 Z</pubDate></item><item><guid isPermaLink="false">{31204818-3845-4F1B-97A1-37C31DD86443}</guid><link>https://www.slb.com/insights/engineered-ai-unapologetically-optimized-for-the-energy-industry</link><title>Engineered AI: Unapologetically optimized for energy </title><description>Oil and gas doesn’t need generic AI. 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For CO2 storage, you should.</description><pubDate>Tue, 10 Sep 2024 11:15:00 Z</pubDate></item><item><guid isPermaLink="false">{26489DB9-F30A-47E2-AA61-CFF99102DB05}</guid><link>https://www.slb.com/insights/enhancing-oil-recovery-in-the-mature-fields-of-the-north-sea</link><title>Enhancing oil recovery in the mature fields of the North Sea</title><description>See how mature oil fields in the North Sea drive energy players to rethink their strategies using advanced tech.</description><pubDate>Thu, 29 Aug 2024 14:02:00 Z</pubDate></item><item><guid isPermaLink="false">{D5BC7BAA-E817-4320-96D3-23903C76E24A}</guid><link>https://www.slb.com/insights/a-guide-to-managing-water-effectively-at-industrial-scale</link><title>A guide to managing water effectively at industrial scale</title><description>Could produced water be the biggest circularity alternative for the energy sector? All signs point to yes.</description><pubDate>Thu, 29 Aug 2024 13:55:00 Z</pubDate></item><item><guid isPermaLink="false">{10D0A768-D3A9-4A78-BE0A-5519B7484176}</guid><link>https://www.slb.com/insights/generative-ai-is-poised-to-reshape-the-global-energy-landscape</link><title>How generative AI will reshape the global energy landscape</title><description>Curious how generative AI will affect reservoirs, well performance, and decarbonization? We have some ideas.</description><pubDate>Thu, 22 Aug 2024 11:01:00 Z</pubDate></item><item><guid isPermaLink="false">{7C401551-6E51-4239-91AC-99F3E73FCF2D}</guid><link>https://www.slb.com/insights/is-it-possible-to-produce-high-quality-lithium-sustainably</link><title>Is it possible to produce high-quality lithium sustainably?</title><description>Understand the clear benefits of direct lithium extraction versus conventional lithium production.</description><pubDate>Fri, 16 Aug 2024 19:29:00 Z</pubDate></item><item><guid isPermaLink="false">{06AD57B2-977E-47FE-9E51-8C4DC0C66C4C}</guid><link>https://www.slb.com/insights/what-does-reservoir-fluid-geodynamics-mean-for-oil-and-gas</link><title>What does reservoir fluid geodynamics mean for oil and gas?</title><description>Clarify your reservoir’s properties by considering how rock and fluid evolved from deposition to present day.</description><pubDate>Tue, 13 Aug 2024 09:04:00 Z</pubDate></item><item><guid isPermaLink="false">{762E0FBA-5D68-4DAB-8867-040E556EE082}</guid><link>https://www.slb.com/insights/how-to-efficiently-produce-lithium-to-meet-tomorrows-demand</link><title>How to efficiently produce lithium to meet tomorrow's demand</title><description>As global lithium demand surges, here’s how subsurface knowledge can ensure favorable economics sustainably.</description><pubDate>Thu, 25 Jul 2024 08:42:00 Z</pubDate></item><item><guid isPermaLink="false">{F25CCA6B-3153-4895-83D6-A9C39376CBAC}</guid><link>https://www.slb.com/insights/continuous-methane-monitoring-the-fastest-energy-rollout</link><title>Continuous methane monitoring: The fastest tech rollout in energy?</title><description>Ready to shift from sparse reporting to deep emissions reductions? Continuous methane monitoring is here.</description><pubDate>Fri, 19 Jul 2024 13:29:00 Z</pubDate></item><item><guid isPermaLink="false">{6549D97D-7977-43E9-A25F-F8E106805C04}</guid><link>https://www.slb.com/insights/scaling-north-sea-hydrogen-production-with-the-nztc</link><title>Scaling North Sea hydrogen production with the NZTC</title><description>What does Scotland's efforts to tap into its renewable resources teach us about building hydrogen energy hubs?</description><pubDate>Tue, 02 Jul 2024 10:59:00 Z</pubDate></item><item><guid isPermaLink="false">{F4ADF999-6C43-4D2F-918E-3BB47AAB2347}</guid><link>https://www.slb.com/insights/empower-the-technical-experts-who-power-your-company</link><title>Empower the technical experts who power your company</title><description>How energy brands can (and should) develop nonmanagerial growth programs for their technical employees.</description><pubDate>Fri, 14 Jun 2024 19:10:00 Z</pubDate></item><item><guid isPermaLink="false">{38910680-203A-4BA0-B9E6-B5C215412664}</guid><link>https://www.slb.com/insights/regulation-setback-or-solution-for-the-energy-transition</link><title>Regulation: Setback or solution for the energy transition?</title><description>Empowering the energy industry to accelerate its transition requires a well-crafted regulations strategy.</description><pubDate>Mon, 10 Jun 2024 20:44:00 Z</pubDate></item><item><guid isPermaLink="false">{B33B3991-B205-424E-8312-E3F72D4BB5C3}</guid><link>https://www.slb.com/insights/digital-delivers-ccus-at-both-speed-and-scale-for-climate-action</link><title>Digital delivers CCUS at speed and scale for climate action</title><description>Digital tech can turn CCUS into a powerful component of your company's climate action strategy.</description><pubDate>Thu, 06 Jun 2024 15:38:00 Z</pubDate></item><item><guid isPermaLink="false">{7C9BE056-D198-4E09-B890-F048CD4FF12D}</guid><link>https://www.slb.com/insights/retaking-control-of-the-energy-industrys-brand-narrative</link><title>Retaking control of the energy industry’s brand narrative</title><description>How can energy brands leverage more authentic storytelling to create positive relationships with the public?</description><pubDate>Tue, 28 May 2024 13:56:00 Z</pubDate></item><item><guid isPermaLink="false">{107EC7A3-122C-4803-9F48-93DB508B5CD0}</guid><link>https://www.slb.com/insights/accelerating-decision-making-in-exploration-workflows-with-digital</link><title>Accelerating decision making in exploration workflows</title><description>The face of reservoir modeling is being transformed by automation, decarbonization, and cloud-based platforms.</description><pubDate>Fri, 17 May 2024 18:44:00 Z</pubDate></item><item><guid isPermaLink="false">{D4E0CB03-049C-4B0C-B749-70A50E8E6D6F}</guid><link>https://www.slb.com/insights/proactive-intervention-the-key-to-managing-mature-assets</link><title>Proactive intervention: The key to managing mature assets</title><description>Drilling anew may not be a viable option, but optimizing, safeguarding, and even restoring existing wells is.</description><pubDate>Wed, 15 May 2024 15:54:00 Z</pubDate></item><item><guid isPermaLink="false">{97753021-5FF8-4079-9625-2E2DEA06D661}</guid><link>https://www.slb.com/insights/low-carbon-hydrogen-from-concept-to-reality</link><title>Low-carbon hydrogen: From concept to reality</title><description>Sustainable low-carbon hydrogen requires not only collaboration and regulations, but also speed of validation.</description><pubDate>Tue, 30 Apr 2024 14:40:00 Z</pubDate></item><item><guid isPermaLink="false">{AE3B52ED-6E1D-41D6-97AC-2EBFF242BAB3}</guid><link>https://www.slb.com/insights/beyond-lcoe-what%27s-the-true-value-of-geothermal-energy</link><title>Beyond LCOE: What's the true value of geothermal energy?</title><description>Geothermal energy has practical potential today. It's how we measure its value that's posing the limitations.</description><pubDate>Mon, 15 Apr 2024 17:51:00 Z</pubDate></item><item><guid isPermaLink="false">{08EC9AC6-A0E0-4CD1-8E3F-FCA6A29F82CD}</guid><link>https://www.slb.com/insights/why-oil-companies-aren%E2%80%99t-prioritizing-the-most-urgent-emissions-reductions</link><title>Why oil companies aren’t prioritizing urgent emissions reductions</title><description>We must rethink our corporate metrics for calculating the global warming potential (and reduction) of methane.</description><pubDate>Mon, 01 Apr 2024 15:10:00 Z</pubDate></item><item><guid isPermaLink="false">{32FDA918-3B68-4A6E-B2BF-3F01AC5661D3}</guid><link>https://www.slb.com/insights/can-carbon-storage-succeed-without-petroleum-engineering</link><title>Can carbon storage succeed without petroleum engineering?</title><description>Carbon capture and storage projects are leveraging O&amp;G experts to minimize uncertainty and maximize success.</description><pubDate>Wed, 13 Mar 2024 20:25:00 Z</pubDate></item><item><guid isPermaLink="false">{F0EA14C8-E329-410B-B2CC-3043E984C96A}</guid><link>https://www.slb.com/insights/advancing-traditional-energy-systems-to-renewable-ones</link><title>Advancing traditional energy systems to renewable ones</title><description>Digital modeling can be leveraged to plan and optimize the decarbonization of your entire energy system.</description><pubDate>Tue, 12 Mar 2024 09:24:00 Z</pubDate></item><item><guid isPermaLink="false">{2E8AFA81-810F-4A1C-BE27-A63B41951047}</guid><link>https://www.slb.com/insights/making-enhanced-geothermal-systems-an-accessible-solution</link><title>Making enhanced geothermal systems an accessible solution</title><description>The oil and gas industry must overcome several tech hurdles for enhanced geothermal systems to compete.</description><pubDate>Thu, 08 Feb 2024 10:34:00 Z</pubDate></item><item><guid isPermaLink="false">{6250FA8E-D67C-4026-94B9-9E69E038F068}</guid><link>https://www.slb.com/insights/making-the-right-carbon-storage-investments-means-understanding-the-risks</link><title>Making the right carbon storage investments means understanding the risks</title><description>Reservoir characterization and MMV planning allows you to confirm the feasibility and sustainability of one carbon storage site over another.</description><pubDate>Thu, 11 Jan 2024 10:47:00 Z</pubDate></item><item><guid isPermaLink="false">{BF6528DC-14C2-4F21-89DC-077977AE0B86}</guid><link>https://www.slb.com/insights/enhancing-fpso-performance-with-open-collaboration</link><title>Enhancing FPSO performance with open collaboration</title><description>Offshore oil and gas production is learning to set manual workflows aside and lean heavily into open collaboration driven by digitalization and data.</description><pubDate>Fri, 15 Dec 2023 15:10:00 Z</pubDate></item><item><guid isPermaLink="false">{09605E36-5948-43D9-93D9-5BB34D28846F}</guid><link>https://www.slb.com/insights/3-ways-ai-advances-health-safety-and-sustainability-in-the-energy-industry</link><title>3 ways AI advances health, safety, and sustainability in the energy industry</title><description>Artificial intelligence is starting to show the energy industry what it can do for our people, the planet, and the evolution of our businesses.</description><pubDate>Tue, 12 Dec 2023 15:18:00 Z</pubDate></item><item><guid isPermaLink="false">{94D07E9C-1129-4D23-BA2B-7B3A9CA01F82}</guid><link>https://www.slb.com/insights/the-energy-transition-means-a-digital-revolution-not-evolution</link><title>The energy transition means a digital revolution, not evolution</title><description>As we approach 2050, digital tech will play a critical role in delivering oil and gas to businesses and consumers with the lowest possible carbon output.</description><pubDate>Tue, 28 Nov 2023 16:01:00 Z</pubDate></item><item><guid isPermaLink="false">{8D2560FF-393C-4CD6-9CC3-0F10D7A18B2B}</guid><link>https://www.slb.com/insights/six-steps-to-building-an-emissions-quantification-tool</link><title>Six steps to building an emissions quantification tool</title><description>Say you want an emissions quantification framework that is not only accurate, but transparent and traceable. 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The answer lies in emissions-free hydrogen fuel cells.</description><pubDate>Thu, 25 May 2023 14:47:00 Z</pubDate></item><item><guid isPermaLink="false">{297F35AC-4312-4A4B-BE66-8122C0DDFC4C}</guid><link>https://www.slb.com/insights/scaling-the-mountain-to-global-ccus-and-low-carbon-hydrogen-production</link><title>Scaling the mountain to global CCUS and low-carbon hydrogen production</title><description>How can heavy industries and governments possibly scale CCUS activity to the levels necessary to achieve our lofty net-zero emissions ambitions?</description><pubDate>Tue, 16 May 2023 14:30:00 Z</pubDate></item><item><guid isPermaLink="false">{ECCBAD6F-9523-469F-9DE3-C85055B0822C}</guid><link>https://www.slb.com/insights/methane-emissions-a-fixable-problem</link><title>Methane emissions—a fixable problem</title><description>Methane emissions significantly impact global warming. The good news is that they can be easy to mitigate. It’s just a matter of when.</description><pubDate>Tue, 16 May 2023 11:50:00 Z</pubDate></item><item><guid isPermaLink="false">{DC0E17D7-7979-4691-94C1-43D1D7BD2101}</guid><link>https://www.slb.com/insights/oilfield-flaring-why-it-happens-and-whats-being-done-to-minimize-the-impact</link><title>Oilfield flaring: Why it happens and what’s being done to minimize the impact</title><description>Innovative tech is helping companies either eliminate flaring or maximize combustion efficiency as the next best solution for minimizing emissions.</description><pubDate>Tue, 16 May 2023 08:13:00 Z</pubDate></item><item><guid isPermaLink="false">{D0008B43-A856-4210-BCD8-46815B3C72DC}</guid><link>https://www.slb.com/insights/is-it-finally-time-to-revisit-sourcing-in-oil-and-gas</link><title>Is it finally time to revisit sourcing in oil and gas?</title><description>The oil and gas industry is prime for a digital upgrade of the way it treats supply chain and, therefore, customer engagement.</description><pubDate>Wed, 10 May 2023 13:57:00 Z</pubDate></item><item><guid isPermaLink="false">{C8BFD540-FAF7-406A-AE81-D2A57FAE2A82}</guid><link>https://www.slb.com/insights/the-hydrogen-economy-is-on-the-horizon</link><title>The hydrogen economy is on the horizon</title><description>Hydrogen is a key driver of our green, cleaner future with low-carbon alternatives for transport, heat, energy storage, and chemical feedstocks.</description><pubDate>Tue, 09 May 2023 15:51:00 Z</pubDate></item><item><guid isPermaLink="false">{0D5A6E44-F254-4728-827B-DCBF3C59EAD1}</guid><link>https://www.slb.com/insights/driving-the-how-in-digital-transformation</link><title>Driving the “how” in digital transformation</title><description>The E&amp;P industry is already benefiting from digital transformation, but while identifying why to do it can be easy, answering how is much harder.</description><pubDate>Thu, 04 May 2023 14:46:00 Z</pubDate></item><item><guid isPermaLink="false">{D7EDE0EC-9C26-40CF-BE35-217A3EED7189}</guid><link>https://www.slb.com/insights/creating-momentum-for-digital-innovation-starts-with-why</link><title>Creating momentum for digital innovation starts with “why”</title><description>To transform, a compelling and consistent narrative around the value digital brings to your business must be understood and internalized.</description><pubDate>Thu, 04 May 2023 11:14:00 Z</pubDate></item><item><guid isPermaLink="false">{CC30701E-EF5D-426A-884D-43476E6DD57B}</guid><link>https://www.slb.com/insights/preparing-for-the-renewable-transformation-of-electric-power-grids</link><title>Preparing for the renewable transformation of electric power grids</title><description>The accelerating pace of decarbonization and electrification demands ever-increasing power capacity, 	reliability, and security.</description><pubDate>Tue, 02 May 2023 15:06:00 Z</pubDate></item><item><guid isPermaLink="false">{70CFB3C2-90BB-4DA5-9735-C69BBFAACD68}</guid><link>https://www.slb.com/insights/transitioning-from-performance-improvement-to-performance-assurance</link><title>Transitioning from performance improvement to performance assurance</title><description>Santiago Trujillo, SLB Remote Operations Program Manager, discusses dismantling performance barriers and borderless expertise.</description><pubDate>Tue, 02 May 2023 13:39:00 Z</pubDate></item><item><guid isPermaLink="false">{7C5883A7-A4AD-4134-BE14-8B8F65062BAC}</guid><link>https://www.slb.com/insights/using-blockchain-and-market-mechanism-to-unlock-investment-in-carbon-reduction</link><title>Using blockchain and market mechanism to unlock investment in carbon reduction</title><description>Voluntary market mechanisms built on the blockchain can improve both carbon reduction’s 	traceability and buyers’ trust.</description><pubDate>Fri, 28 Apr 2023 15:04:00 Z</pubDate></item><item><guid isPermaLink="false">{BA0561F8-0186-4702-BD23-E6CEEB655FA2}</guid><link>https://www.slb.com/insights/3-reasons-why-emitters-struggle-to-get-their-ccus-projects-right</link><title>3 reasons why emitters struggle to get their CCUS projects right</title><description>Emission hubs can help propel CCUS projects forward, but only if the right storage and financial incentives are also involved.</description><pubDate>Thu, 27 Apr 2023 13:47:00 Z</pubDate></item><item><guid isPermaLink="false">{52AB8AA7-2BFD-4B01-8C08-D323D2020A5A}</guid><link>https://www.slb.com/insights/the-old-new-energy--why-geothermal-is-our-best-bet-for-a-sustainable-future</link><title>The old new energy: Why geothermal is our best bet for a sustainable future</title><description>Beyond solar and wind lies geothermal: an energy source proven to be more than capable of powering our everyday lives.</description><pubDate>Thu, 27 Apr 2023 13:47:00 Z</pubDate></item><item><guid 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