Transforming circularity goals into practical actions

The Circularity Gap Report was first published during the 2018 World Economic Forum. There, in Davos, the research revealed to everyone that global circularity was only 9.1%. You would think that things have improved since then, but alas, subsequent reports have shown an alarming downward trend. The 2025 report, for example, indicated that circularity dropped to 6.9%. This drop—this widening gap—highlights the need for urgent action across industries, so why are companies still hesitating when it’s been proven that circular practices are not only necessary but also lucrative?