Retaking control of the energy industry’s brand narrative

Whether you’re new to this industry or a veteran, one thing is clear: The energy industry has a branding problem. Decades of quiet innovation without open communication have allowed the media and public to construct our brand narrative as their subjectivity saw fit. Nowadays, however, silence is no longer golden. We’re faced with increasingly interactive audiences that demand we share more of our stories, personify our brand values, and explain to them clearly what the energy transition means—thereby giving us all the push we needed to retake control of our industry’s brand narrative.