In an exclusive studio interview with Energy Connects at ADIPEC 2025, Cecilia Carrizo, Product Champion, PDC Bits at SLB, discusses the at-bit formation imaging technology, a breakthrough that captures high-resolution images of the subsurface directly from the drilling bit. Drawing a parallel with the human retina, Carrizo explains how the technology measures mechanical forces at the bit face to deliver unprecedented clarity of geological formations without changing drilling parameters or bottom-hole assemblies. She highlights real-world deployments across the Americas and the Middle East, including the identification of fractures, textures and even fossil traces, and outlines how this innovation is reshaping borehole imaging, improving well planning and unlocking new opportunities in subsurface understanding.