Generative vs. agentic AI in the energy industry’s path to autonomy

Published: 06/03/2026

Shashi Menon
by  Shashi Menon

The adoption of artificial intelligence (AI) in oil and gas and energy has rapidly progressed, evolving from traditional AI applications focused on prediction, classification, and optimization to generative AI tools that improve access to technical knowledge and accelerate information synthesis. Today, the industry is increasingly looking toward agentic AI, where systems can reason across multiple data sources, plan sequences of work, interact with enterprise tools, and support defined workflows within governed boundaries. While this shift marks an important step toward more autonomous operations, it also introduces new risks. Successful implementation requires a methodical approach that identifies high-value use cases, builds trust through measurable performance, and expands autonomy only where reliability has been proven.

9 min read
Global

Key takeaways

  • AI adoption is moving from experimentation toward practical deployment, with companies seeking measurable operational value rather than broad transformation claims.
  • Traditional AI, generative AI, and agentic AI should not be treated as interchangeable because each supports different use cases.
  • Agentic AI represents an important step toward autonomous operations, but its role must remain bounded, governed, and supported by human expertise in high-consequence energy environments.
  • Successful scale-up will depend on trusted data, physics-informed guardrails, auditability, and a methodical progression from information support to decision support and eventually bounded autonomy.

Over the last few years, AI adoption in oil and gas and energy has moved from experimentation to practical deployment.

When generative AI first emerged, the use cases were relatively easy to see. Tasks like semantic search, automated report generation, document summarization, and faster access to technical knowledge across well files, maintenance records, engineering documents, and operating procedures were the “low-hanging” fruit.

However, as models have advanced, companies are now looking beyond knowledge retrieval and content generation. They’re increasingly focused on systems that can reason across multiple data sources, plan a sequence of steps, interact with enterprise tools, and support defined workflows. This is what is commonly referred to as “agentic” AI.

Rather than simply summarizing a maintenance history or retrieving an offset well report, agentic AI can help identify relevant context, recommend next actions, and support decision making within governed boundaries.

The shift reflects the industry’s quest for measurable operational value. Generative AI made complex information easier to access. Agentic AI promises to turn that insight to action. This is where the next wave of value is emerging. It goes beyond simply informing and optimizing existing business processes to fundamentally transforming the way organizations operate.

Traditional vs. generative vs. agentic AI

In most industries outside of tech, AI is often discussed as a single, generic category. That, however, significantly oversimplifies how the technology actually creates value.

Traditional AI and machine learning (ML) are already widely used across the energy sector. These systems are designed to predict, classify, detect, and optimize within clearly defined boundaries. They’re often applied for equipment failure prediction, production forecasting, drilling parameter optimization, or reservoir characterization. Their value comes from recognizing patterns in historical or real-time data and producing outputs that support faster, more consistent technical decisions.

Generative AI plays a different role. Rather than simply predicting an outcome, it acts as an interface layer between people and information.

Energy companies operate with enormous volumes of structured and unstructured data, including well reports, maintenance histories, engineering specifications, inspection records, operating procedures, project documentation, safety cases, and vendor manuals. Much of this knowledge is difficult to search, compare, and interpret quickly.

As most people know first-hand, generative AI can help humans navigate this complexity by extracting relevant context, synthesizing information, and turning fragmented data into usable insight.

Agentic AI takes this another step further by going beyond generating answers or summarizing information. An agentic system can plan, sequence, and execute multistep actions by interacting with data sources, enterprise systems, engineering tools, and digital workflows.

In practice, this means the system doesn’t simply respond to a prompt. It can determine what information is needed, retrieve that information, use tools to analyze it, generate recommended actions, and in some cases, execute predefined steps within controlled boundaries. That makes agentic AI extremely powerful and an important step on the way to autonomous operations.

Energy's path to autonomy

The energy industry is highly risk-averse, and rightfully so. As was the case with technologies that came before it, widespread adoption of agentic AI won’t occur overnight. Trust in these systems will need to be built gradually through transparent decision making, strong governance, human oversight, and controlled deployment.

The path to autonomy is likely to progress through three stages: information, decision, and execution support.

Stage 1: Information support (i.e., insights)

Most companies are already in this stage. Generative AI tools are being deployed to improve the quality, speed, and resolution of technical work without directly influencing decisions or taking action. Systems help experts gather and interpret information, but the human remains fully responsible for judgment and execution.

A subsurface modeling workflow provides a useful example. Geological interpretation requires teams to account for uncertainty across many possible scenarios, including variations in reservoir geometry, rock properties, fluid behavior, pressure regimes, and production response. AI can help analyze thousands of geological scenarios, identify sensitivities, compare outcomes, and generate a stronger first-pass understanding of uncertainty and risk. This doesn’t replace geoscientists or reservoir engineers. It gives them a more advanced starting point, instead.

The primary benefit is improved technical quality and productivity. Teams can generate higher-fidelity models, pressure-test assumptions earlier, and quantify risks before major investment decisions are made. AI also helps reduce the time spent manually searching, organizing, and interpreting fragmented technical information.

Stage 2: Decision support (i.e., prescriptive advice)

Once reliability is proven in information-support workflows, AI can begin to support repeatable decision processes. In such cases, the system does more than summarize information. It guides subject matter experts through structured workflows and recommends next steps for review and approval.

In drilling or logging operations, for example, an agentic system could retrieve offset well data, tool records, equipment performance histories, lessons learned from similar events, and relevant operating procedures. It could then assemble the information into a recommended workflow update for a drilling engineer, petrophysicist, or operations team to review. The system may highlight similar prior incidents, identify relevant constraints, and suggest actions based on approved engineering logic.

The key point is that it’s not taking uncontrolled actions, but rather accelerating the decision process by reducing the manual burden of data retrieval and analysis. This can be particularly valuable for smaller asset teams managing large project portfolios or complex operations with limited engineering bandwidth. Instead of spending hours or days gathering context, experts can focus their time on judgment, validation, and decision making.

Stage 3: Execution support (i.e., bounded autonomy)

The final stage is execution support, where agentic AI begins to orchestrate tasks within tightly controlled boundaries. This is where the distinction between generative and agentic AI becomes especially important. The system is no longer only producing insights or recommendations. It’s coordinating actions across tools, systems, and workflows.

In production operations, for example, an agentic system could assemble maintenance intelligence from multiple enterprise systems, retrieve relevant procedures, compare current operating data against historical anomalies, and coordinate technical document retrieval to support incident investigations. In a more advanced bounded workflow, it could initiate a predefined diagnostic sequence, notify the appropriate personnel, populate an investigation template, or recommend immediate operating constraints for human approval.

The business value is faster response and more consistent operations. When an anomaly occurs, the ability to quickly assemble context from operations, maintenance, inspection, engineering, and safety systems can reduce downtime and improve decision quality.

However, this level of autonomy must remain narrow, governed, and auditable. In energy, bounded autonomy isn’t about removing people from the loop. It’s about allowing systems to execute well-defined tasks safely while escalating anything uncertain, ambiguous, or of high consequence to human experts.

The prerequisites for reliable agentic AI deployment

Agentic AI is only valuable when the surrounding enterprise environment is ready to support it. A sophisticated reasoning engine won’t create reliable outcomes if the data is fragmented, the workflows are poorly defined, or the governance model is unclear. Implementation requires several core prerequisites, the first of which is usable data.

Energy companies need trusted, contextualized, and workflow-connected data. Technical documentation, asset records, maintenance histories, sensor outputs, operating procedures, and engineering models must be accessible and sufficiently structured for AI systems to use them correctly. Without data quality and context, agentic systems may retrieve incomplete information, misinterpret relevance, or produce recommendations that appear plausible but are operationally weak.

The second prerequisite is physics-informed guardrails.

Energy workflows are governed by physical reality. In subsurface applications, outputs must be consistent with geology, rock physics, reservoir behavior, and fluid flow. In production and processing environments, reasoning must respect thermodynamics, equipment limits, process safety constraints, and mechanical integrity.

“Agentic AI must be grounded in domain science, not simply language patterns.”
– Shashi Menon

The third prerequisite is governance and auditability. If agents are expected to interact with enterprise systems or execute workflow steps, companies need clear boundaries around tool access, permissions, escalation logic, and approval requirements.

Every action must be traceable. Teams need to know what the agent did, why it did it, what information it used, and when a human approved or overrode its recommendation. Without this level of auditability, trust will be difficult to establish, especially in regulated or safety-sensitive environments.

Addressing complexity and risk with AI

Importantly, traditional AI, generative AI, and agentic AI carry different risk profiles.

A generative AI system may create the risk of a wrong answer. An agentic AI system introduces the additional risk of a wrong step. Perhaps obviously, that distinction is critical in energy because a wrong workflow action can have operational, safety, environmental, or commercial consequences.

As a result, execution risk must be managed deliberately. Agentic systems should begin with narrow use cases where the workflow is well understood, the data sources are reliable, and the failure modes can be clearly defined. Broad autonomy across complex operations isn’t the starting point. It’s the long-term result of proving reliability in smaller, bounded applications.

Integration complexity is another major challenge.

Many organizations underestimate the effort required to connect AI systems into real operational workflows. Deployment isn’t only a model problem. It involves permissions design, cybersecurity, data architecture, workflow redesign, domain validation, user training, and change management. An agent that cannot access the right systems, interpret the right context, or operate within approved procedures will not deliver reliable value.

Subject matter expert oversight remains essential.

“In technically complex and safety-sensitive environments, AI should be positioned as a support system for domain experts, not a substitute for them.”
– Shashi Menon

The strongest adoption path is one in which AI helps experts work faster, see more context, reduce repetitive effort, and make better decisions. Companies that frame AI as augmentation will be better positioned to build trust than those that attempt to replace technical judgment prematurely.

Scaling agentic AI in the energy industry

Early return on investment is most likely to come from use cases that reduce the time spent navigating technical complexity. Today, many workflows are slowed down not by a lack of expertise, but by the time required to find the right information, validate it, compare it against prior experience, and translate it into action.

Immediate gains can come from faster technical search, document synthesis, maintenance intelligence, incident investigation support, and engineering knowledge retrieval. These are practical, measurable use cases. They reduce manual effort, improve consistency, and help teams make better use of the technical knowledge already available inside the organization.

Scaling agentic AI requires a disciplined approach. Before expanding autonomy, companies must prove that the workflow is repeatable, the business value is measurable, the failure modes are understood, and the governance model is robust.

For agentic AI, scale doesn’t come from giving a system broad freedom. It comes from proving safe orchestration in narrow workflows, then expanding the scope as confidence, controls, and performance evidence mature.

Matching capability to operational reality

In oil and gas and energy, competitive advantages created by AI won’t necessarily arise from broad adoption, but from disciplined implementation. Companies need to understand the difference between traditional AI, generative AI, and agentic AI, then apply each capability where it fits the operational reality.

“The objective shouldn’t be to achieve autonomy rapidly, but to implement a structured and methodical approach that continuously measures value and weighs the benefits of agentic AI adoption versus the risks.”
– Shashi Menon

It’s practical augmentation first, decision support second, and bounded autonomy only where reliability has been proven.

In a sector defined by complex assets, physical constraints, and high-consequence decisions, the most successful AI strategies will ultimately be those that keep domain expertise at the center while using intelligent systems to make technical work faster, safer, and more repeatable.

Contributors
Shashi Menon

Shashi Menon

Vice President, Digital Technologies

Shashi leads a global team responsible for defining, developing, and deploying enterprise-grade digital platforms for the transformation of the energy industry. Prior to his current role, he led the overall product management for subsurface processing and interpretation digital technologies. In his more than 25 years at SLB, Shashi has had extensive product development experience in leveraging big data, high performance computing, AI, and machine learning to accelerate the digital transformation of customer workflows.