Why has the need for lateral measurements evolved? Historically, lateral measurements have been based on assumptions. But we cannot treat the whole lateral as one zone anymore. Geology is different. If we cannot capture the different outputs from the lateral, the process of fracturing increases in risk and uncertainty.

Learn how lateral measurements using ThruBit™ through-the-bit logging services give us the data to be confident in our stimulation and fracture design. This helps increase efficiency and performance. Don’t assume. Measure.