EnduroBlade 360 Video: EnduroBlade 360 Rolling Diamond Element Bit Smith Bits drilling sm_smith bt_drill_bits - - The EnduroBlade 360 bit is the result of integrating customized bit manufacturing by Smith Bits, a Schlumberger company, and our cutting technology using the IDEAS integrated dynamic design and analysis platform. The precise positioning of these elements relative to contact with the formation, coupled with the bit’s drilling force, drives efficient rotation of the Enduro 360 element.